Case study | Scion

To coincide with the launch of the Scion FR-S north of the border, BMG Canada developed and executed the Scion Canada FR-S Tuner Challenge - a content driven initiative, aimed at targeting and engaging the grassroots automotive community.


Working with community influencers in key markets and deploying an effective content distribution and communication plan, BMG produced a compelling video content series documenting all challenges and effectively showcasing the performance aspects of the Scion FR-S while accomplishing meaningful target audience engagement.


• 450,000 video views
• 370,000 video impressions
• 250,000 tracked social impressions

Project Details

  • Client:
  • Scion
  • Category:
  • Content Creation
  • Date:
  • Scion Tuner Challenge - Canada

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