Case study | Circle K

Circle K


THE SITUATION:
One the world’s largest convenience brands needed a way to connect with consumers and create a high degree of instantaneous affinity.

THE SOLUTION:

Random Acts of Convenience: A traveling personification of the Circle K brand, convenience people when they least expect it. We created a highly targeted social video campaign purposefully driving interest around a big event to be held in the summer of 2017.

THE RESULTS:

3 videos, thousands of people experiencing Circle K’s famous convenience on the streets helping drive attendance at our event to a record breaking 35,000 plus.

Project Details

  • Client:
  • Circle K
  • Category:
  • Events + Experiential
  • Date:

Go Beyond