Case study | Harley-Davidson

Harley Davidson's roots lie deep with celebrating originality and iconographic talent.

When client, Harley Davidson asked us support their launch of the Dark Custom, and we did so with authenticity and artistry. BMG goes all in for its clients. We event had custom rides made for the tour. We also made sure that the transport of the art and rides when as smooth as possible.

• Curating exceptional talent to create custom work on tanks, we assisted HD with a well received 5 stop art show. 
• World famous artists contributed work and custom painted tanks. 
• Reach extended beyond consumers to press, hard-to-reach vocal influencers, art enthusiasts, and industry professionals.

• +350m digital and print impressions
• Over 30k leads generated

• Shepard Fairy
• Frank Kozik
• Dirty Donny
• The Pizz
• Art Chantry

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Project Details

  • Client:
  • Harley-Davidson
  • Category:
  • Events + Experiential
  • Date:
  • 2009-2011

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