Case study | Hempster

THE SITUATION:
With Cannabis being legalized in Canada in the summer of 2018, the race is on to see what online community can capture the greatest share of market attention. HEMPSTER’s goal is to be the most trusted community online in the cannabis world.

THE SOLUTION:
To begin with we designed the brand identity. Then our data science team uncovered an overlooked cannabis audience, and a way to speak to this audience using respectfully witty video and social content.

THE RESULTS:
We crafted a marketing campaign unlike any other in the industry propelling a brand rapidly on the rise.

Project Details

  • Client:
  • Hempster
  • Category:
  • Social Media + Strategy
  • Date:
  • 2017

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