Case study | Kia Motors of North America

BMG fostered a unique artist partnership with Kurt Hugo Schneider, Alyson Stoner & Sam Tsui to promote and support the launch of the 2018 Kia Rio.

 

THE PROJECT CONSISTED OF: 

  • Artist negotiations, contracting, music licensing & rights for an original song and music video featuring Kurt, Alyson, and Sam.

  • Targeted social media promotions and content distribution through Kia owned channels and artist partner channels.

  • Production and promotions of a live event experience at Lot 613 in Downtown LA. The event gave 400 fans an engaging (free) experience that consisted of a live performance featuring Kurt, Alyson and Sam, complimentary food & treats by Made In Brooklyn Pizza & Coolhaus ice-cream sandwiches, various carnival games with fun prizes, interactive Rio experience, photo booth with shareable social content, on-site silkscreening of commemorative event t-shirt, Kia branded totes/gift bags featuring Kia branded premiums like: selfie-light, cell phone stand & cleaner, sunglasses and candy.

  • Shot & produced several pieces of branded content from the video shoot and live event. 

 

 CONTENT DELIVERABLES:

Original song and music video, behind the scenes video, artist interviews, and event performance video.

 

 KEY RESULTS:

  • Over 3,800,000 video views
  • Over 20.8 million social media impressions
  • 400 + event attendees

Project Details

  • Client:
  • Kia Motors of North America
  • Category:
  • Content Creation
  • Date:
  • 2017

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