Case study | Scion Racing

Scion Racing was looking for a way to bring their events to life. Beyond answered the challenge by creating the SR-UUV (Scion Racing Urban Utility Vehicle). This dynamic, non-traditional mobile activation is a fully wired modular creation. It has provided a unique engagement opportunity with attendees, outfitted with Scion branding, and ability bar none to generate leads.

The SR-UUV is fully customized commercial vehicle wrapped in vinyl displaying images of our Scion Racing drift vehicles. Each SR-UUV is equipped with custom Scion Racing awnings, social media monitors, custom Forza 4 playseats, Xbox gaming consoles, built in wifi, custom storage cabinets, built in mini fridge and microwave, work station, exterior flood lights, plug and play outlets and more.

The SR-UUV includes digital lead collection devices loaded with a custom Scion Racing lead generation tool. The lead generation collects standard data such as name, email, and purchase consideration. While in line, attendees engage with Scion Racing highlight reels and Scion Racing images from Instagram and live tweets from the Scion Racing Twitter page on 55” LCD monitors. Also included is a mobile “Speed Pass” feature that allows show attendees to skip the line by completing the survey on their own smart phone.

• Consistently popular activation destinations, drawing tons of potential consumers
• Fully customized convertible trucks; replacing traditional on-site tents
• Touring vehicle fabricated with storage areas, lead generation stations, social media monitors, wifi, plug and play outlets
• Custom built gaming stations in racing seats and gaming screens on the vehicle

• 30% increase in activation traffic
• Over 200 events completed nationwide
• 41 states visited in the U.S.
• Over 100,000 leads generated
• Over 200,000 miles traveled

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Project Details

  • Client:
  • Scion Racing
  • Category:
  • Events + Experiential
  • Date:
  • 2009 - Present

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