Case study | Scion

Beyond holds its own with the toughest nails in the metal music scene.

Scion Rock Fest is an annual, all-ages, free music festival wherein 30 metal bands perform at 4 centrally located venues throughout the day. The lineup covers the full metal spectrum: legends, current top acts, and emerging talent, and is held in a different city each year. Past locales include Memphis TN, Columbus OH, Pomona CA, Tampa FL, and Atlanta GA. Every year 6,000 fans travel from all over the United States to see seminal acts and local heroes share the stage for a full day of musical savagery. Superlative quality video recordings of each band’s performance are captured, in addition to interviews with the artists. The result is hours of high-quality, relevant content, and thousands of happy, brand-loyal fans.

• Rock Fest is the first free, entirely corporate produced music festival- an idea that has since been replicated by multiple other brands. 
• Not only is extreme loyalty built for our client within a measurably brand-loyal demographic, but the relationship Scion enjoys with the artist community is also greatly nourished.
• Year after year, bands thank us for both producing the most tightly run and professional festival that they ever have the privilege to play, and for what a gift it is to their fans.

• 57 million annual Impressions 
• 6,000 annual Attendees 
• 25 hours of branded content, every year

Project Details

  • Client:
  • Scion
  • Category:
  • Content Creation
  • Date:
  • 2008 - 2014

Go Beyond