Case study | Scion

The Scion Sessions mandate is to supporting emerging Canadian musical talent.

Living up to both Scion’s rich history in music and Canada’s musical reputation, Beyond Canada crafts a brand defining Scion music campaign. Beyond proposed a non-traditional, more disruptive approach that would deeply resonate with the intended audience.

 

Beyond launched Scion Sessions – Canada's first corporate initiated, independent record label - an integrated content, social and experiential campaign that quickly established relevance, credibility and social currency for the Scion brand amongst music scene trendsetters and influencers.

RESULTS INCLUDED:
• Scion Sessions has received acclaim and accolades with both press and music industry critics alike
• Beyond’s work with Scion Session has helped shape the marketing strategy for brands looking to target millennials with music marketing initiatives

SUCCESSES
• 1.2 million video views
• 16 million social impressions
• Twitter reach of 6 million 
• Licensing

Project Details

  • Client:
  • Scion
  • Category:
  • Social Media + Strategy
  • Date:
  • 2011 - 201

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